At DigiFin, we’re revolutionising financial services.
As an FCA-authorised fintech and SaaS innovator, we plan to transform the way regulated financial advisory firms operate.
Empowering Digital Transformation
Accelerated Growth
We empower businesses to navigate the rapidly changing financial landscape, embracing digital transformation for competitive advantage and accelerated growth.
AI-Driven Innovation
Our AI-first approach, integrating artificial intelligence from the ground up, drives faster innovation, smarter decision-making, and a leading edge in the evolving digital world for financial advice companies.
Empowering Businesses
We empower small businesses to thrive in a fast-changing industry with unmatched efficiency, security, and performance.
Our Products
In 2025, we are introducing three innovative products designed to transform the way financial companies operate and drive progress:
Nurono
An end-to-end AI-powered lead ecosystem that captures data, nurtures prospects, segments early stages audiences, and markets effectively to drive conversions for financial advisers and mortgage advice companies.
Talk to Oli
A platform that combines advanced AI technology with a comprehensive lead ecosystem to support consumer education and fast growth for mortgage advice companies.
Explore Our Upcoming Products Below
Talk to Oli: Revolutionising Mortgage Solutions
Talk to Oli is an innovative platform that combines cutting-edge AI technology with a comprehensive lead ecosystem to transform the mortgage industry. This outlines our unique approach to both B2C and B2B markets, detailing our user acquisition strategies, lead nurturing processes, and the key features that set us apart from competitors. From our zero-cost mortgage eligibility verifier to our sophisticated back-end lead ecosystem, Talk to Oli is poised to disrupt the mortgage sector by providing unparalleled value to both consumers and businesses.
Business to Customer (B2C) Strategy
Our customer acquisition and experience strategy focuses on guiding users through their mortgage journey, from discovery to verification.
1
Discovery Phase
Targeted Google Ads campaigns focus on key mortgage search queries, addressing common user intents in the mortgage search process.
2
Initial Engagement
Users discover our Zero-Cost Mortgage Eligibility Verifier to identify affordable options, determine borrowing capacity, and assess lender approval likelihood.
3
Interactive Experience
Our AI-powered and professionally trained chatbot Oli guides users through data input while our platform identifies the most affordable lender in under 60 seconds, providing personalised recommendations.
4
Expert Verification
A real expert reviews user information to verify eligibility for recommended mortgage options, ensuring confident decision-making.
While our platform is currently functional, we are actively working to enhance our AI chatbot capabilities, improve CRM/lead ecosystem data capture, and optimise our API data creation and integration processes.
Business to Business (B2B) Approach
Data Utilisation Strategy
1
In-Market Prospect
We identify potential borrowers through captured data, which can be sold to mortgage advisers or networks, creating a valuable B2B revenue stream.
2
Nurtured Lead
Data is integrated into our lead ecosystem for long-term nurturing through targeted communications. We use emails, WhatsApp's, and other channels to provide useful information and convert leads into in-market prospects over time.
3
Unusable Data
We acknowledge that some data may be false or incomplete. These entries are filtered out to maintain the quality of our lead generation and nurturing processes.
Back-End Lead Ecosystem
Our back-end lead ecosystem is designed to be a comprehensive solution for managing and nurturing leads throughout their journey. This sophisticated system comprises several key components:
1
Automated Follow-Ups
Our system automates email and SMS follow-ups, segments audiences based on lead characteristics, and creates customised communication strategies to guide leads effectively.
2
Promotional Campaigns
We build trust and educate clients over time with targeted campaigns, ensuring consistent engagement and value provision.
3
Profile Enrichment
Utilising tools like Cameo, we enhance individual lead profiles, enabling highly personalised interactions.
4
Lead Segmentation
Our system segments the lead bank to deliver tailored messages, pushing leads through their unique nurture journey.
Importantly, our system is designed for seamless integration with other platforms, ensuring efficient operation across various systems and maximising the potential of our lead ecosystem.
Unique Aspects of Talk to Oli
High Conversion Rate Landing Pages
Our landing pages are meticulously designed to convert a significant portion of visitors into valuable data points, maximising the efficiency of our user acquisition strategy.
Zero-Cost Eligibility Verifier
This tool offers a clear value proposition for cost-conscious users seeking affordable mortgages, setting us apart in a competitive market.
AI Chatbot (Oli)
Oli combines deep mortgage expertise with seamless API data submission, providing users with near-instant, accurate results.
60-Second Results
Our ability to identify the most affordable lender in just 60 seconds directly addresses user impatience, enhancing satisfaction and engagement.
Additionally, our CRM-integrated nurturing system provides a fully realised lead ecosystem specifically tailored to mortgage conversion, ensuring that no opportunity is missed in the user journey.
Conclusion and Future Outlook
Our platform addresses key pain points in both B2C and B2B sectors, providing value at every stage of the mortgage journey.
Immediate Focus
Our priority is to enhance our AI chatbot capabilities and develop a robust back-end system to fully leverage our lead ecosystem potential.
Medium-Term Goals
We aim to expand our B2B partnerships, refine our lead nurturing processes, and continuously improve our user experience based on data-driven insights.
Long-Term Vision
Talk to Oli aspires to become the go-to platform for mortgage solutions, revolutionising how people approach and secure mortgages in the digital age.
Talk to Oli is well-positioned to disrupt the mortgage industry and create significant value for both users and business partners. We invite investors and potential partners to join us on this exciting journey.
Address
Unit2, Boxworks, Hayes Way, Bristol, BS34 5BZ.
Company Information
© 2023 by DigiFinancial Ltd. Registered in England and Wales, Number 15270227
Information Commissioner Office Reference
ICO:ZB625353
Privacy Policy
Authorised and regulated by the Financial Conduct Authority ref: 1023089